Effective Date: 07 June 2020
Last Updated: 15 August 2025

1. Introduction

Coalesce Communications (“Coalesce,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our content, or engage with our advertising campaigns across Meta (Facebook & Instagram), Google, LinkedIn, and other digital platforms.

This Policy complies with:

• UAE Federal Decree-Law No. 45 of 2021 (Personal Data Protection Law – PDPL)
• EU General Data Protection Regulation (GDPR) (EU) 2016/679
• Meta, Google, and LinkedIn Advertising and Data Handling Guidelines

2. Data We Collect

We collect data in the following categories:

a. Information You Provide Directly

• Name, email, phone number, and company details (via contact forms or lead generation ads)
• Any other information voluntarily submitted through inquiries, subscriptions, or downloadable content

b. Automatically Collected Information

• IP address, browser type, operating system, device identifiers
• Website analytics (pages visited, time spent, clicks, referring URLs)
• Cookies, pixels, and similar tracking technologies (Google Analytics, Meta Pixel, LinkedIn Insight Tag)

c. Third-Party Advertising & Analytics

We may receive aggregated analytics or remarketing data from:

• Meta Platforms, Inc. (Facebook & Instagram)
• Google LLC (Google Ads, Analytics, Tag Manager)
• LinkedIn Corporation (Insight Tag, Campaign Manager)

3. Purpose and Legal Basis for Processing

We process your data for the following lawful purposes:

4. Cookies and Tracking Technologies

a. Use of Cookies

We use cookies and similar technologies for:

• Functional website performance
• Analytics and traffic measurement
• Personalized advertising and remarketing

b. Cookie Consent Management

Upon first visit, you will see a cookie banner allowing you to:

• Accept all cookies
• Reject all non-essential cookies
• Customize preferences

You may withdraw consent at any time by adjusting cookie settings in your browser or via our Cookie Preference Center.

c. Third-Party Tracking

• Google Ads & Analytics: Uses cookies and identifiers to track conversions and user behavior. Users can opt out via Google Ads Settings.
• Meta Pixel & Conversions API: Tracks engagement to measure ad effectiveness. See Meta’s Privacy Policy.
• LinkedIn Insight Tag: Provides conversion tracking and audience analytics. See LinkedIn’s Privacy Policy.

5. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

• Technology Partners: Hosting, analytics, and advertising vendors (Google, Meta, LinkedIn).
• Authorized Service Providers: Email automation, CRM, or analytics partners assisting in marketing operations.
• Legal Authorities: When required by applicable law or to protect Coalesce’s legal interests.

All third parties are bound by strict data processing agreements ensuring compliance with PDPL and GDPR.

6. International Data Transfers

Coalesce is headquartered in the United Arab Emirates. When transferring data outside the UAE or EU, we implement appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)
• Data Processing Agreements (DPAs)
• Vendor compliance with recognized privacy frameworks (e.g. EU-U.S. Data Privacy Framework)

7. Data Retention

We retain personal data only as long as necessary for the purposes stated in this Policy or as required by law.
Retention periods are determined by:

• Duration of client relationship or engagement
• Legal retention obligations
• Purpose-based necessity for analytics or advertising data

8. Your Rights

Depending on your jurisdiction, you may have the following rights:

To exercise these rights, please contact:
📧 [email protected]

9. Data Security

We employ technical and organizational measures to protect personal data, including:

• SSL encryption across our website
• Secure access controls and encryption of stored data
• Regular security audits and data access reviews

However, no method of transmission over the Internet is 100% secure. We encourage responsible sharing of information.

10. Advertising and Remarketing Disclosures

• Coalesce may use remarketing tags to serve targeted ads based on prior website visits.
• You may see Coalesce ads on Meta, Google, or LinkedIn if you have previously interacted with our content.
• Data collected is used only for aggregated ad optimization, not individual profiling.

Opt-out of personalized advertising:

• Google Ads Settings
• Facebook Ad Preferences
• LinkedIn Ad Settings

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect or process data from minors.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or our operations. The updated version will include a revised “Last Updated” date and take effect upon publication.

13. Contact Us

For privacy-related inquiries, requests, or complaints:
Coalesce Communications Marketing Management
📧 [email protected]
📍 Dubai, United Arab Emirates