Our Work
Explore the
#CoalescePortfolio
Where Strategy Meets Brilliance
Conquering the European Smartphone Market
with Coalesce Communications
OnePlus, a global technology brand known for its high-performance smartphones and innovative features, sought to expand its presence and market share in Europe.
Brand Objectives
- Increase sales and market share in the European smartphone market.
- Build a strong brand presence and positive brand perception.
- Cultivate customer loyalty and advocacy.
- Expand into new European markets.
- Ensure compliance with EU privacy laws
- Build a strong brand presence and positive brand perception.
- Cultivate customer loyalty and advocacy.
- Expand into new European markets.
- Ensure compliance with EU privacy laws
The Results
- Sales: 20% increase, 15% market share gain.
- Brand Awareness: 30% increase, 40% engagement growth.
- Community: 25% online member growth.
- Loyalty: 10% repeat purchase increase.
- Positive Reviews: 45% testimonial growth.
- New Markets: 15% share in 3 countries.
- Brand Sentiment: 35% positive increase.
- GDPR: Full compliance achieved.
- Brand Awareness: 30% increase, 40% engagement growth.
- Community: 25% online member growth.
- Loyalty: 10% repeat purchase increase.
- Positive Reviews: 45% testimonial growth.
- New Markets: 15% share in 3 countries.
- Brand Sentiment: 35% positive increase.
- GDPR: Full compliance achieved.
Solutions
Coalesce Communications partnered with OnePlus to develop and execute a comprehensive digital marketing strategy focused on the European market, leveraging the following key solutions:
Strategic Vision & Market Dominance
- Conducted in-depth market research to understand the competitive landscape, consumer preferences, and opportunities in the European smartphone market.
- Developed a tailored marketing strategy for each target market, focusing on OnePlus’s unique selling points and addressing local nuances.
Brand Alchemy & Creative Enchantment
- Crafted compelling brand messaging and visual assets that highlighted the innovative features and performance capabilities of OnePlus devices, resonating with European consumers.
- Developed a brand narrative that emphasized OnePlus’s commitment to quality, technology, and customer satisfaction, building trust and credibility.
360° Digital Orchestration
- Created a strong online presence through a user-friendly website, engaging social media content, and targeted advertising campaigns.
- Optimized the online store for conversions and streamlined the customer journey.
- Implemented social listening tools to monitor brand mentions and sentiment, proactively addressing customer feedback.
Go-to-Market Campaigns & Sustainable Growth
- Developed and executed impactful launch campaigns for new OnePlus devices, generating excitement and driving sales.
- Leveraged influencer marketing and partnerships to reach a wider audience and build brand awareness.
- Implemented data-driven performance analysis to track campaign effectiveness and optimize strategies for continuous growth.
Coalesce Communications' strategic approach and creative execution enabled OnePlus to achieve significant growth and establish a strong brand presence in the competitive European smartphone market. This case study demonstrates the power of targeted marketing campaigns, compelling storytelling, and a customer-centric approach to drive brand success and overcome market entry challenges.
Sales
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0
%
New Markets share
+
0
%
Brand Awareness
+
0
%
Engagement
+
0
%
Online Community
+
0
%
Repeat purchase
+
0
%
Positive Reviews
+
0
%
Positive Brand Sentiment
+
0
%
GDPR compliance
0
%
"Coalesce Communications has been an invaluable partner in OnePlus's European expansion. Their strategic insights, creative campaigns, and deep understanding of the consumer electronics landscape have enabled us to achieve remarkable growth, build a strong brand presence, and cultivate a loyal customer base. We're particularly impressed with their ability to connect with our target audience through authentic storytelling and data-driven strategies. Coalesce's dedication to delivering measurable results and their commitment to our brand's success make them an ideal partner for any technology company seeking to make a mark in the European market."
Kate Parkyn
Marketing Director - EU
Our Work
Explore the #CoalescePortfolio
Where Strategy Meets Brilliance
Conquering the European Smartphone Market
with Coalesce Communications
OnePlus, a global technology brand known for its high-performance smartphones and innovative features, sought to expand its presence and market share in Europe.
Brand Objectives
- Increase sales and market share in the European smartphone market.
- Build a strong brand presence and positive brand perception.
- Cultivate customer loyalty and advocacy.
- Expand into new European markets.
- Ensure compliance with EU privacy laws
- Build a strong brand presence and positive brand perception.
- Cultivate customer loyalty and advocacy.
- Expand into new European markets.
- Ensure compliance with EU privacy laws
The Results
- Sales: 20% increase, 15% market share gain.
- Brand Awareness: 30% increase, 40% engagement growth.
- Community: 25% online member growth.
- Loyalty: 10% repeat purchase increase.
- Positive Reviews: 45% testimonial growth.
- New Markets: 15% share in 3 countries.
- Brand Sentiment: 35% positive increase.
- GDPR: Full compliance achieved.
- Brand Awareness: 30% increase, 40% engagement growth.
- Community: 25% online member growth.
- Loyalty: 10% repeat purchase increase.
- Positive Reviews: 45% testimonial growth.
- New Markets: 15% share in 3 countries.
- Brand Sentiment: 35% positive increase.
- GDPR: Full compliance achieved.
Solutions
Coalesce Communications partnered with OnePlus to develop and execute a comprehensive digital marketing strategy focused on the European market, leveraging the following key solutions:
Strategic Vision & Market Dominance
- Conducted in-depth market research to understand the competitive landscape, consumer preferences, and opportunities in the European smartphone market.
- Developed a tailored marketing strategy for each target market, focusing on OnePlus’s unique selling points and addressing local nuances.
Brand Alchemy & Creative Enchantment
- Crafted compelling brand messaging and visual assets that highlighted the innovative features and performance capabilities of OnePlus devices, resonating with European consumers.
- Developed a brand narrative that emphasized OnePlus’s commitment to quality, technology, and customer satisfaction, building trust and credibility.
360° Digital Orchestration
- Created a strong online presence through a user-friendly website, engaging social media content, and targeted advertising campaigns.
- Optimized the online store for conversions and streamlined the customer journey.
- Implemented social listening tools to monitor brand mentions and sentiment, proactively addressing customer feedback.
Go-to-Market Campaigns & Sustainable Growth
- Developed and executed impactful launch campaigns for new OnePlus devices, generating excitement and driving sales.
- Leveraged influencer marketing and partnerships to reach a wider audience and build brand awareness.
- Implemented data-driven performance analysis to track campaign effectiveness and optimize strategies for continuous growth.
Coalesce Communications' strategic approach and creative execution enabled OnePlus to achieve significant growth and establish a strong brand presence in the competitive European smartphone market. This case study demonstrates the power of targeted marketing campaigns, compelling storytelling, and a customer-centric approach to drive brand success and overcome market entry challenges.
Sales
+
0
%
New markets share
+
0
%
Brand Awareness
+
0
%
Engagement
+
0
%
Online Community
+
0
%
Repeat purchase
+
0
%
Positive Reviews
+
0
%
Positive Brand Sentiment
+
0
%
GDPR compliance achieved.
0
%
"Coalesce Communications has been an invaluable partner in OnePlus's European expansion. Their strategic insights, creative campaigns, and deep understanding of the consumer electronics landscape have enabled us to achieve remarkable growth, build a strong brand presence, and cultivate a loyal customer base. We're particularly impressed with their ability to connect with our target audience through authentic storytelling and data-driven strategies. Coalesce's dedication to delivering measurable results and their commitment to our brand's success make them an ideal partner for any technology company seeking to make a mark in the European market."
Kate Parkyn
Marketing Director - EU