Our Work
Explore the
#CoalescePortfolio
Where Strategy Meets Brilliance
Transforming Novomed into UAE’s Leading Luxury Healthcare Brand
Novomed, a premier UAE medical group specializing in cosmetic surgery, dentistry, and dermatology, sought to unify its brand, enhance digital patient acquisition, and dominate medical tourism. Coalesce Communications (CC) delivered a 360° marketing transformation.
Group Objectives
- Establish a unified luxury brand identity across all specialties.
- Optimize digital presence for seamless patient journeys.
- Increase patient retention via automated CRM & loyalty programs.
- Dominate local SEO for high-intent medical tourism keywords.
- Strengthen online reputation with proactive review management.
- Optimize digital presence for seamless patient journeys.
- Increase patient retention via automated CRM & loyalty programs.
- Dominate local SEO for high-intent medical tourism keywords.
- Strengthen online reputation with proactive review management.
Results
- +45% website conversions (e-bookings, inquiries)
- +70% organic search traffic (SEO-driven)
- +35% patient retention (CRM automation)
- 4.8/5 Google rating (250+ new reviews)
- +50% social media engagement (influencer campaigns)
- +70% organic search traffic (SEO-driven)
- +35% patient retention (CRM automation)
- 4.8/5 Google rating (250+ new reviews)
- +50% social media engagement (influencer campaigns)
Strategic Vision & Market Dominance
- Conducted competitive analysis to differentiate Novomed in UAE’s premium healthcare space.
- Developed patient personas for cosmetic surgery, dental, and dermatology segments.
- Mapped customer journeys to optimize touchpoints from discovery to post-procedure care.
Brand Alchemy & Creative Enchantment
- Created a master brand strategy with cohesive visuals, tone, and messaging.
- Launched sub-branded campaigns (e.g., “Novomed Aesthetics” vs. “Novomed Dental”) under one luxury umbrella.
- Produced high-end video testimonials showcasing patient success stories.
360° Digital Orchestration
- Redesigned multilingual, mobile-optimized website with integrated e-booking & CRM.
- Automated WhatsApp/email workflows for appointment reminders and follow-ups.
- Implemented real-time dashboards to track leads, conversions, and ROI.
Go-to-Market Campaigns & Sustainable Growth
- Ran hyper-targeted ads (Instagram, Google) for medical tourists (KSA, Russia, Europe).
- Launched SEO-driven content hub (“Novomed Journal”) ranking #1 for “best cosmetic surgery Dubai.”
- Partnered with luxury influencers (non-medical) for brand prestige.
- Deployed reputation management system (Google/Trustpilot monitoring + response).
CC’s integrated marketing strategy positioned Novomed as the UAE’s most trusted luxury healthcare brand, driving higher conversions, patient loyalty, and market dominance.
Website conversions
+
0
%
Organic traffic
+
0
%
Patient retention
+
0
%
Google rating
0
Social media engagement
+
0
%
Coalesce Communications transformed our fragmented brand into a unified, digital-first powerhouse. Their data-driven strategies boosted our patient acquisition and retention beyond expectations
Dr. Mazen Sawaf (aka Dr Max)
CEO and Founder - Novomed Medical Centers
Our Work
Explore the #CoalescePortfolio
Where Strategy Meets Brilliance
Transforming Novomed into UAE’s Leading Luxury Healthcare Brand
Novomed, a premier UAE medical group specializing in cosmetic surgery, dentistry, and dermatology, sought to unify its brand, enhance digital patient acquisition, and dominate medical tourism. Coalesce Communications (CC) delivered a 360° marketing transformation.
Group Objective
- Establish a unified luxury brand identity across all specialties.
- Optimize digital presence for seamless patient journeys.
- Increase patient retention via automated CRM & loyalty programs.
- Dominate local SEO for high-intent medical tourism keywords.
- Strengthen online reputation with proactive review management.
- Optimize digital presence for seamless patient journeys.
- Increase patient retention via automated CRM & loyalty programs.
- Dominate local SEO for high-intent medical tourism keywords.
- Strengthen online reputation with proactive review management.
Results
- +45% website conversions (e-bookings, inquiries)
- +70% organic search traffic (SEO-driven)
- +35% patient retention (CRM automation)
- 4.8/5 Google rating (250+ new reviews)
- +50% social media engagement (influencer campaigns)
- +70% organic search traffic (SEO-driven)
- +35% patient retention (CRM automation)
- 4.8/5 Google rating (250+ new reviews)
- +50% social media engagement (influencer campaigns)
Strategic Vision & Market Dominance
- Conducted competitive analysis to differentiate Novomed in UAE’s premium healthcare space.
- Developed patient personas for cosmetic surgery, dental, and dermatology segments.
- Mapped customer journeys to optimize touchpoints from discovery to post-procedure care.
Brand Alchemy & Creative Enchantment
- Created a master brand strategy with cohesive visuals, tone, and messaging.
- Launched sub-branded campaigns (e.g., “Novomed Aesthetics” vs. “Novomed Dental”) under one luxury umbrella.
- Produced high-end video testimonials showcasing patient success stories.
360° Digital Orchestration
- Redesigned multilingual, mobile-optimized website with integrated e-booking & CRM.
- Automated WhatsApp/email workflows for appointment reminders and follow-ups.
- Implemented real-time dashboards to track leads, conversions, and ROI.
Go-to-Market Campaigns & Sustainable Growth
- Ran hyper-targeted ads (Instagram, Google) for medical tourists (KSA, Russia, Europe).
- Launched SEO-driven content hub (“Novomed Journal”) ranking #1 for “best cosmetic surgery Dubai.”
- Partnered with luxury influencers (non-medical) for brand prestige.
- Deployed reputation management system (Google/Trustpilot monitoring + response).
CC’s integrated marketing strategy positioned Novomed as the UAE’s most trusted luxury healthcare brand, driving higher conversions, patient loyalty, and market dominance.
Website conversions
+
0
%
Organic traffic
+
0
%
Patient retention
+
0
%
Google rating
0
Social media engagement
+
0
%
Coalesce Communications transformed our fragmented brand into a unified, digital-first powerhouse. Their data-driven strategies boosted our patient acquisition and retention beyond expectations
Dr. Mazen Sawaf (aka Dr Max)
CEO and Founder - Novomed Medical Centers