
Modern Vet, a leading veterinary clinic in Dubai, partnered with Coalesce Communications to overcome challenges in client acquisition and online visibility. Through a comprehensive digital marketing strategy encompassing website redesign, SEO, PPC advertising, content marketing, and social media engagement. Coalesce Communications’ data-driven approach and creative expertise helped Modern Vet transform their online presence, attract new clients, and solidify their position as a trusted leader in Dubai’s veterinary market.
The Challenge
The Solution
Website Redesign
Coalesce overhauled Modern Vet’s website. The new site featured intuitive navigation, clear service offerings, and an interactive dashboard. The main focus was on:
- User Experience and Interface UX\UI
- Visual appeal
- SEO optimization
- and a seamless eBooking functionality.

Local SEO Strategy
We implemented a comprehensive local SEO strategy aimed at generating organic traffic increasing the clinic’s digital equity by optimizing the website and Google My Business listing for relevant keywords like “veterinary clinic Dubai” and “pet care Dubai.”
Pay-Per-Click Advertising (PPC)
- Relevance: Reach potential clients actively searching for veterinary services with targeted ads on search engines and social media.
- Importance: Generates immediate leads and appointments, especially for new clinics or those promoting specific services.

Enhanced Social Media Engagement
We developed a comprehensive social media strategy focused on building trust and fostering a community of health-conscious individuals. We utilized a mix of informative content, engaging visuals, and targeted advertising to drive traffic to Novomed’s website.
The impact of Coalesce's strategy was significant and measurable
- Website Transformation: The redesigned website experienced a 35% increase in overall traffic within the first quarter, with a 40% decrease in bounce rate, indicating improved user engagement.
- Increased Bookings: Online bookings for appointments and consultations rose by 20%, directly attributed to the streamlined booking process and enhanced website experience.
- Elevated Social Media Presence: Social media engagement increased by 60%, with a 25% growth in followers across platforms. The increased engagement translated to more website visits and inquiries about Novomed’s services.
Modern Vet's digital transformation exemplifies the power of a well-executed, data-driven marketing strategy. By partnering with Coalesce Communications, Modern Vet not only overcame its challenges but also achieved remarkable growth and solidified its position as a leading veterinary clinic in Dubai. This success story underscores the importance of a comprehensive approach to digital marketing, encompassing all facets of online presence and brand communication. Coalesce Communications' expertise in crafting bespoke strategies, combined with Modern Vet's commitment to providing exceptional pet care, resulted in a truly paws-itively purr-fect partnership.

Modern Vet, a leading veterinary clinic in Dubai, partnered with Coalesce Communications to overcome challenges in client acquisition and online visibility. Through a comprehensive digital marketing strategy encompassing website redesign, SEO, PPC advertising, content marketing, and social media engagement. Coalesce Communications’ data-driven approach and creative expertise helped Modern Vet transform their online presence, attract new clients, and solidify their position as a trusted leader in Dubai’s veterinary market.
The Challenge
The Solution
Website Redesign
Coalesce overhauled Modern Vet’s website. The new site featured intuitive navigation, clear service offerings, and an interactive dashboard. The main focus was on:
- User Experience and Interface UX\UI
- Visual appeal
- SEO optimization
- and a seamless eBooking functionality.

Local SEO Strategy
We implemented a comprehensive local SEO strategy aimed at generating organic traffic increasing the clinic’s digital equity by optimizing the website and Google My Business listing for relevant keywords like “veterinary clinic Dubai” and “pet care Dubai.”
Pay-Per-Click Advertising (PPC)
- Relevance: Reach potential clients actively searching for veterinary services with targeted ads on search engines and social media.
- Importance: Generates immediate leads and appointments, especially for new clinics or those promoting specific services.

Enhanced Social Media Engagement
We developed a comprehensive social media strategy focused on building trust and fostering a community of health-conscious individuals. We utilized a mix of informative content, engaging visuals, and targeted advertising to drive traffic to Novomed’s website.
The impact of Coalesce's strategy was significant and measurable
- Website Transformation: The redesigned website experienced a 35% increase in overall traffic within the first quarter, with a 40% decrease in bounce rate, indicating improved user engagement.
- Increased Bookings: Online bookings for appointments and consultations rose by 20%, directly attributed to the streamlined booking process and enhanced website experience.
- Elevated Social Media Presence: Social media engagement increased by 60%, with a 25% growth in followers across platforms. The increased engagement translated to more website visits and inquiries about Novomed’s services.