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#CoalescePortfolio
Where Strategy Meets Brilliance
Magnum Vegan Ice Cream - A Sweet Success Story in the German Market
Unilever launched its new Magnum Vegan Ice Cream, aiming to capture the growing plant-based food market and appeal to health-conscious consumers.
Brand Objectives
- Secure distribution partnerships with major supermarket chains in Germany.
- Effectively communicate the UVP of Magnum Vegan Ice Cream to retail buyers.
- Build trust and credibility with retailers for the new product category.
- Achieve strong sales performance and gain market share in the vegan ice cream market.
- Effectively communicate the UVP of Magnum Vegan Ice Cream to retail buyers.
- Build trust and credibility with retailers for the new product category.
- Achieve strong sales performance and gain market share in the vegan ice cream market.
The Results
- Distribution Partnerships: Secured distribution agreements with 80% of targeted supermarket chains, including Lidl, Famila, Alnatura, Globus, and Norma.
- Increased Sales & Market Share: Achieved a 25% market share within the first year of launch, exceeding initial projections by 15%.
- Positive Brand Perception: Generated a 40% increase in positive brand mentions across online channels and trade publications.
- Strong Retailer Relationships: Built strong relationships with key decision-makers at major supermarket chains, leading to ongoing collaboration and promotional support.
- Increased Sales & Market Share: Achieved a 25% market share within the first year of launch, exceeding initial projections by 15%.
- Positive Brand Perception: Generated a 40% increase in positive brand mentions across online channels and trade publications.
- Strong Retailer Relationships: Built strong relationships with key decision-makers at major supermarket chains, leading to ongoing collaboration and promotional support.
Solutions
Coalesce Communications partnered with Unilever to develop and execute a comprehensive B2B marketing strategy focused on the German market, leveraging the following key solutions:
Strategic Vision & Market Dominance
- Conducted thorough market research to understand the competitive landscape and canvas the German market distribution channels.
- Developed a comprehensive ABM strategy tailored to each target supermarket chain
- Developed a tailored account-based marketing (ABM) strategy for each target supermarket chain and Independent regional retailer, focusing on their specific needs and priorities.
Brand Alchemy & Creative Enchantment
- Crafted compelling brand messaging and visual assets that highlighted the unique qualities of Magnum Vegan Ice Cream, appealing to target retailers and supermarket chain executives and decision makers.
- Developed persuasive sales presentations and marketing materials that showcased the product’s benefits and potential ROI for retailers.
360° Digital Orchestration
- Created a dedicated landing page and online resources for retailers, providing detailed product information, marketing support materials, and contact information.
- Developed and executed targeted email and WhatsApp campaigns to reach key decision-makers at each supermarket chain.
- Utilized social media marketing to build brand awareness and engage with potential retail partners.
Go-to-Market Campaigns & Sustainable Growth
- Executed impactful launch campaigns that generated buzz and excitement among retailers and prospect distribution partners.
- Developed co-op marketing programs and promotional support to drive product visibility and sales in-store.
- Monitored campaign performance and made data-driven adjustments to optimize results.
- Successfully nurtured target POCs and delivered leads to the business development team for lead conversion and deal closing.
Coalesce Communications' strategic approach and creative execution enabled Unilever to successfully launch Magnum Vegan Ice Cream in the German market, exceeding its initial goals for distribution partnerships, sales performance, and brand awareness. This case study demonstrates the power of targeted ABM strategies, compelling content, and a data-driven approach to achieve success in a competitive market.
Positive brand mentions
+
0
%
Market share in year 1
+
0
%
Partnership success
0
%
Sales projections
+
0
%
Coalesce Communications played a pivotal role in the successful launch of Magnum Vegan Ice Cream in Germany. Their strategic approach to Account-Based Marketing, combined with their creative excellence and deep understanding of the retail landscape, enabled us to forge strong partnerships with key supermarket chains and achieve impressive market penetration. We were particularly impressed with their ability to tailor messaging and campaigns to resonate with each individual retailer, resulting in strong buy-in and promotional support. Coalesce's data-driven approach and commitment to delivering measurable results make them an invaluable partner for any brand seeking to achieve ambitious growth targets.
Tugce Aksoy
Global Brand Director, Magnum Icecream
Our Work
Explore the #CoalescePortfolio
Where Strategy Meets Brilliance
Magnum Vegan Ice Cream
A Sweet Success Story in the German Market
Unilever launched its new Magnum Vegan Ice Cream, aiming to capture the growing plant-based food market and appeal to health-conscious consumers.
Brand Objectives
- Secure distribution partnerships with major supermarket chains in Germany.
- Effectively communicate the UVP of Magnum Vegan Ice Cream to retail buyers.
- Build trust and credibility with retailers for the new product category.
- Achieve strong sales performance and gain market share in the vegan ice cream market.
- Effectively communicate the UVP of Magnum Vegan Ice Cream to retail buyers.
- Build trust and credibility with retailers for the new product category.
- Achieve strong sales performance and gain market share in the vegan ice cream market.
The Results
- Distribution Partnerships: Secured distribution agreements with 80% of targeted supermarket chains, including Lidl, Famila, Alnatura, Globus, and Norma.
- Increased Sales & Market Share: Achieved a 25% market share within the first year of launch, exceeding initial projections by 15%.
- Positive Brand Perception: Generated a 40% increase in positive brand mentions across online channels and trade publications.
- Strong Retailer Relationships: Built strong relationships with key decision-makers at major supermarket chains, leading to ongoing collaboration and promotional support.
- Increased Sales & Market Share: Achieved a 25% market share within the first year of launch, exceeding initial projections by 15%.
- Positive Brand Perception: Generated a 40% increase in positive brand mentions across online channels and trade publications.
- Strong Retailer Relationships: Built strong relationships with key decision-makers at major supermarket chains, leading to ongoing collaboration and promotional support.
Solutions
Coalesce Communications partnered with Unilever to develop and execute a comprehensive B2B marketing strategy focused on the German market, leveraging the following key solutions:
Strategic Vision & Market Dominance
- Conducted thorough market research to understand the competitive landscape and canvas the German market distribution channels.
- Developed a comprehensive ABM strategy tailored to each target supermarket chain
- Developed a tailored account-based marketing (ABM) strategy for each target supermarket chain and Independent regional retailer, focusing on their specific needs and priorities.
Brand Alchemy & Creative Enchantment
- Crafted compelling brand messaging and visual assets that highlighted the unique qualities of Magnum Vegan Ice Cream, appealing to target retailers and supermarket chain executives and decision makers.
- Developed persuasive sales presentations and marketing materials that showcased the product’s benefits and potential ROI for retailers.
360° Digital Orchestration
- Created a dedicated landing page and online resources for retailers, providing detailed product information, marketing support materials, and contact information.
- Developed and executed targeted email and WhatsApp campaigns to reach key decision-makers at each supermarket chain.
- Utilized social media marketing to build brand awareness and engage with potential retail partners.
Go-to-Market Campaigns & Sustainable Growth
- Executed impactful launch campaigns that generated buzz and excitement among retailers and prospect distribution partners.
- Developed co-op marketing programs and promotional support to drive product visibility and sales in-store.
- Monitored campaign performance and made data-driven adjustments to optimize results.
- Successfully nurtured target POCs and delivered leads to the business development team for lead conversion and deal closing.
Coalesce Communications' strategic approach and creative execution enabled Unilever to successfully launch Magnum Vegan Ice Cream in the German market, exceeding its initial goals for distribution partnerships, sales performance, and brand awareness. This case study demonstrates the power of targeted ABM strategies, compelling content, and a data-driven approach to achieve success in a competitive market.
Partnership success
0
%
Market share in year 1
+
0
%
Positive brand mentions
+
0
%
Sales projections
+
0
%
Coalesce Communications played a pivotal role in the successful launch of Magnum Vegan Ice Cream in Germany. Their strategic approach to Account-Based Marketing, combined with their creative excellence and deep understanding of the retail landscape, enabled us to forge strong partnerships with key supermarket chains and achieve impressive market penetration. We were particularly impressed with their ability to tailor messaging and campaigns to resonate with each individual retailer, resulting in strong buy-in and promotional support. Coalesce's data-driven approach and commitment to delivering measurable results make them an invaluable partner for any brand seeking to achieve ambitious growth targets.
Tugce Aksoy
Global Brand Director, Magnum Icecream